Cookie Policy

Last updated: 20 April 2026

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This Cookie Policy explains how Wilborne UK (“we”, “us”, “our”) uses cookies and similar technologies on our website.

What are cookies?

Cookies are small text files stored on your device when you visit a website. They help the site function, improve performance, and allow us to run analytics and advertising.

Types of cookies we use

1. Essential cookies (always active)

Required for the site to work properly. These include:

  • Security and anti-bot protection
  • Load balancing / hosting functions
  • Saving cookie preferences
2. Analytics cookies (optional)

Used to understand how visitors use the site. We use:

  • Google Analytics 4
  • Google Consent Mode v2
3. Marketing cookies (optional)

Used to deliver adverts and measure performance. We use:

  • Meta Pixel (Facebook & Instagram Ads)
  • Google Ads conversion & remarketing tags

Google Consent Mode v2

Where Google tags are active, we use Consent Mode v2 so they respect your saved preferences.

Google Analytics 4 and Vercel Analytics load only if you opt in to analytics cookies. If you reject non-essential cookies, analytics tracking stays off.

No personalised ads are created unless you opt in.

Managing your preferences

When you first visit our website, a cookie banner gives you the option to:

  • Accept all cookies
  • Reject non-essential cookies
  • Choose cookie preferences

You can review or change your choices at any time from this page.

Cookie table

Below is a list of cookies we commonly use:

CategoryCookie NamePurposeDurationProvider
Essentialwilborne_cookie_consentStores your cookie preferences1 yearWilborne UK
Analytics_gaUsed by Google Analytics to track visitor behaviour13 monthsGoogle
Analytics_ga_*Session and engagement tracking13 monthsGoogle
Marketing_fbpUsed by Meta Pixel for remarketing90 daysMeta
Marketing_gcl_auGoogle Ads conversion linking90 daysGoogle

Contact us

If you have questions about cookies or data protection:
Wilborne UK
Email: info@wilborne.co.uk